Delivering training is easy; it’s what we do. We’re trained, educated, experienced, and eminently comfortable in front of a class. It’s the actual selling of training that’s hard. No matter how grounded your value proposition, someone will always question “if it’s worth it.”
Training is a commodity – until it isn’t. Then organizations want you to solve their problem – and solve it NOW. Rapid delivery is one of our niches. We’re responsive. We develop crafted content quickly. We state in plain language what the terminal and enabling objectives are and give clients multiple opportunities to say, “Yes, that’s what I want” or “No, that’s not quite it…change this.”
We introduce the training session by telling participants what we will cover. We end the class by revisiting our objectives and asking, “Did we cover this adequately for everyone?” In the rare occasions when we didn’t, we revisit until everyone has a complete understanding of the material.
That’s the easy part. We do it incredibly well. We don’t have a single dissatisfied customer. But we aren’t salesmen or marketing experts. We have a tough time distinguishing Gap Training Solutions from the pack. That’s a shame because there are organizations missing out on some outstanding training.
Betonyourself.com agrees with us that packaging and selling training is the hard part. We trainers naturally focus on what we consider most important. We’re great trainers and we’ll continue to develop and deliver outstanding material – even if it costs us sales.
Let’s talk. You’ll be glad we did. Training is what we do and we’re second to none.
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